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William Hill revenues boosted by online betting
bit.ly
19 April 2013
William Hill said a strong performance in online wagering helped to improve its first quarter operating profits by 8%.
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More sporting bets were made online than in its wagering shops, with an increasing number put through its mobile apps.
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the yohaig code business stated, external that although it had a poor Cheltenham Festival, it had much better luck in the Champions League.
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It was the very first time no English football group had been in the quarter finals given that 1996.
As such, while the quantity paid out to winning bets at the Cheltenham Festival was higher, the cash punters put on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.
The firm said it had actually also enjoyed its best-ever lead to a Grand National, which was won by the yohaig code 66-1 outsider Auroras Encore.
"It has actually been a successful start to 2013 in trading terms", stated president Ralph Topping.
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"Having grown our UK online market share from 10% to 15% over the last four years, we intend to increase our share and are making substantial investments in marketing, technology and people to accomplish that," he added.
On Monday, rival bookmaker Ladbrokes alerted that trading had been even worse than anticipated in the first 3 months of the year.
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The company blamed a drop in from the Cheltenham Festival and lower incomes from high worth gamblers. It added that a high variety of cancelled meetings, since of the harsh winter season, had likewise impacted its outcomes.
Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said: "William Hill's efficiency and prospects remain in stark contrast to the problems currently being dealt with at Ladbrokes.
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"There are, obviously, headwinds, such as the fierceness of competition in the sector and the yohaig code typically pressed consumer, however these are challenges which the entire industry is dealing with," he added.
Ladbrokes alerts on slower trading
15 April 2013
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