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Sky Bet extends English Football League sponsorship deal
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17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League till the summer of 2024.

The betting operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to dissuade problem gambling through messaging on t-shirts, and that clubs will benefit through more money.

The deal, which is worth tens of millions of pounds, has been in place because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer among the longest in expert sport, the company stated.

The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
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The wagering industry has actually been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling companies.

However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling companies.

The money from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League utilized the revenue produced to assist them run their daily operations.

He stated: "Without sponsorship from the betting industry there aren't a multitude of sponsors happy to get associated with football."

However, there are fears that increasing varieties of young fans are being exposed to betting adverts.

Among the findings of the BBC's yearly Price of Football study was that more young football fans bank on games than play the sport.
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About 95% of TV ad breaks in live football matches function at least one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for betting.

Mr Flint informed the BBC that Sky Bet and the League were actively promoting awareness about issue betting as part of the "When the enjoyable stops. Stop" campaign.

"From the play offs and including next season every t-shirt will have an accountable gaming message on the shirt sleeve and we're connecting that into an accountable betting campaign beginning today, which includes a television advert and border boards at EFL games," he stated

The "When the enjoyable stops. Stop" campaign is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in reaction to public concerns about betting and betting addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote safer gambling, "the messaging needs to be far more specific about the danger involved than what the gambling market presently proposes".
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